World Mark’s mission is to be a Global pacesetter in promoting trusted cross border commerce and the integration of technology in the knowledge-based economy, with a primary focus on building trust and confidence by the provision of Trustmarks to facilitate business transactions.
To promote a trusted cross border eCommerce environment globally by eliminating unfair trade practices while strengthening protection for online users regardless of their jurisdiction or transaction value.
I. Reputable Trustmark Operator administered eCommerce Trustmark accreditation. Customers made aware of companies’ business reliability of fair business, advertising and marketing practices when transacting with accredited companies.
II. Minimize information asymmetry between buyers and sellers.
III. Distinguish your company from other companies online that are not accredited and validated.
IV. Data Protection Compliance. Customers will not be hesitant to provide personal information to Suppliers/Sellers that have complied with the Data Protection laws.
V. Compliance checks by Trustmark Operator to ensure companies comply with the code of practice at all times.
VI. Effective enforcement/redress mechanism giving customers the confidence to transact online.